# Shane Paola — GTM Advisory & Sales Leadership

> Executive sales leadership and go-to-market advisory for B2B tech. 24 years of experience, $850M+ in revenue built. Based in the UK, working globally.

Shane Paola is a senior GTM executive and independent advisor specialising in scaling enterprise tech go-to-market functions. Past leadership roles span Cisco, EMC, Meraki, ThousandEyes, Plume, and SamKnows.

This site is a React single-page app. Plain markdown mirrors of every page are published under `/content/` so LLM crawlers can read the content without executing JavaScript. A consolidated full-text file is at `/llms-full.txt`.

## Pages

- [Home](https://www.shanepaola.com/): Overview, services, methodology, the 6 GTM Health Dimensions, and contact. Markdown: https://www.shanepaola.com/content/index.md
- [The AI-First GTM Operating Model](https://www.shanepaola.com/ai-first-gtm-operating-model): Working paper (v2.0, May 2026) presenting a five-pillar framework (People, Environment, Process, Data Foundation, Tools & Agent Infrastructure) for transforming enterprise tech GTM functions. Covers the three-layer agent architecture (Intelligence, Workflow, Conversational), function-by-function breakdown, and org-structure implications. Markdown: https://www.shanepaola.com/content/ai-first-gtm-operating-model.md
- [AI News](https://www.shanepaola.com/ai-news): Weekly recaps of the AI stories that matter for B2B tech GTM leaders. Markdown: https://www.shanepaola.com/content/ai-news.md

## AI News articles

- [Jun 16–22, 2026 — Fable 5, Gemini 3, and the regulation reckoning](https://www.shanepaola.com/ai-news/ai-weekly-recap-jun-16-22-2026): Markdown: https://www.shanepaola.com/content/ai-news/2026-06-22-ai-weekly-recap.md
- [Jun 1–8, 2026 — IPOs, autonomous attacks, and the coding transition](https://www.shanepaola.com/ai-news/ai-weekly-recap-jun-1-8-2026): Markdown: https://www.shanepaola.com/content/ai-news/2026-06-08-ai-weekly-recap.md

## Contact

- LinkedIn: https://linkedin.com/in/shanepaola
- Book an intro: https://cal.com/shane-paola-msv9dn
- Free GTM diagnostic: https://gtm.shanepaola.com
- Email: shane@shanepaola.com

## Optional

- [llms-full.txt](https://www.shanepaola.com/llms-full.txt): Full-text concatenation of every page, for single-fetch ingestion.
- [Working paper, full HTML](https://www.shanepaola.com/downloads/ai-first-gtm-operating-model-v2.html): Static print-styled HTML of the AI-First GTM Operating Model.
- [Sitemap](https://www.shanepaola.com/sitemap.xml)